Pharmaceutical Marketing that drives brand impact.
Introducing MX# by Medicx Health.
A stronger cookie-less identity resolution technology that’s ready to take your omnichannel marketing and analytics to the next level.
Closed-loop audience planning, execution and measurement.
MX# offers a consistent Medicx ID to enable tokenized HIPAA compliant linkage to patient data for media targeting, consumer and HCP profiling and campaign analytics. With deterministic identification that produces campaign exposure match rates at over 2x the rates of probabilistic methods used, reporting results has never been less stressful.
Evolve your approach to pharmaceutical brand marketing.
PLAN
Your promotional efforts and results are only as good as your audience quality. Medicx helps you plan by targeting hyperlocal areas using our patented Micro-Neighborhood® Targeting technology while maintaining patient privacy and HIPAA compliance. Pinpoint device-level accuracy on location combined with real-word medical evidence drives unparalleled audience quality.
EXECUTE
With MX# bridging online and offline data (medical & Rx claims) with higher fidelity matching, execution of campaigns means improved scale and accuracy. Deliver your brand’s message to the most relevant DTC and HCP audiences across multiple channels maximizing programmatic and omnichannel execution spend.
MEASURE
How are your campaigns performing? Are you reaching the right audience over the right channel at the right time? What is the lifetime value of a patient? These questions and more are on the minds of all of our clients. We answer them with confidence on our powerful analytics platform so you can measure campaign effectiveness, report to brand owners and more.
90%+
of US dispensed prescriptions and the largest source of physician office and clinic medical claims
35M+
Hyperlocal areas profiled across the U.S.
130M
Unique email opt-ins
6B+
Prescription and medical claims on an annual basis
Medicx Micro-Neighborhood® Targeting Platform
Our patented, HIPAA-compliant targeting platform is the most granular, privacy-safe way to find YOUR target patients and HCPs by leveraging health data. This anonymized intelligence includes evidence-based data such as diagnoses, procedures, and prescriptions, as well as self-reported, and other data.
With Medicx, you reach hyperlocal areas where your patients and practitioners of interest are located, not merely a group of look-alikes who possibly have the condition of interest.
HIPAA-Compliant
- Regular third-party audit for risk re-identification determination assessments (RRID)
- Data is managed in a closed, controlled environment
- Access limited to personnel with extensive HIPAA and data security training
Exceptional Audience Quality
- Optimize not only for online metrics, but also for audience quality
- This metric is the natural outcome of our Micro-Neighborhood® targeting approach
- Unique ability to identify true evidence of a health condition
Geography & Prevalence Based
- 35M+ hyperlocal areas profiled across the U.S.
- Define bespoke audience segments based on your brand’s objectives
- Subject matter experts skilled in the applications of medical, procedure, and prescription codes to define custom audiences
