Pharma marketing hits different.
So does Medicx.

We empower access to your patients, so they have a better chance for better outcomes. Neighborhood by neighborhood.


PM360 Article by Frank Hicks, EVP Media
In the regulatory landscape, pharmaceutical marketers may be looking back fondly on the days when HIPAA and HITECH were the only laws related to data privacy.


OptimizeRx Announces Agreement to Acquire Medicx Health for $95 million to Expand its Omnichannel Reach to Consumers


Streaming TV offers new opportunities to reach targeted audiences at scale. Why are pharma brands hesitating to make the move despite the increase in OTT viewership?

Welcome to Medicx, now a part of OptimzeRx (Nasdaq: OPRX). We’re the ultimate data-impact partner for media agencies, pharma, publishers, and other health-focused marketing organizations. We leverage our class-defining technologies to build world-class solutions for planning, activating, measuring and optimizing your marketing efforts. Choose how to engage with us — from full-service white-glove support to build-your-own modular solutions — take your omnimchannel programs to the next level. So, what can we do for you?

Medicx works with world-class companies & technology partners to deliver best-in-class omnichannel solutions. 

Medicx’s team worked with me throughout my client’s campaign to ensure they were getting the best engagement with their targeted customers. The results were great with amazing ROI.
— Director of Programmatic,
Top 10 NYC Based Media Agency
With Micro-Neighborhood® Targeting we’ve been able to activate campaigns with greater confidence. We’ve always been impressed with Medicx’s innovation and foresight especially now with cookies going away. MX# is truly a game changer.
— Head of Audience Acceleration,
Top 20 NYC media based agency
“Huge thank you for always answering lengthy, complex, and time-sensitive questions. You’ve always been there to support our team and while Medicx segments perform amazing, it’s been your team and the customer service that has kept us coming back.”
– Director of Programmatic,
Top 5 Media Agency
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Medicx offers industry-tailored solutions to address and defeat your most common marketing challenges.

Medicx offers smarter, more effective solutions thanks to our patented, class-defining technologies and measurement capabilities.

Medicx builds world-class solutions to help with the most critical aspects of modern healthcare marketing.

Robust de-identified patient & consumer data are at the foundation of an engaged experience.

  • 240M+ Patients > 18 YO
  • 8B Claims & Growing
  • 5+ Years of History
  • Consumer Attributes & SDOH

Reach and engage audiences neighborhood by neighborhood. Measure & optimize campaigns to maximize ROI & brand impact.

Founded in 2006, Medicx is a leading omnichannel marketing and analytics company. Trusted by over 61 pharmaceutical manufacturers, 154 brands, and over 35 world-class media agencies, Medicx uses patented geo-targeting and HIPAA compliant deterministic ID resolution technologies to improve ROI on digital advertising programs.

Our solutions for pharmaceutical campaign planning, execution, measurement, and optimization maximize brand impact by connecting the entire customer journey with an omnichannel engaged experience.

Check out our latest article on Fierce Pharma:
Measurement, Reimagined: Let’s Get Pharma Campaign Data Out of the Black Box 

It’s complicated, but it doesn’t have to be. Let’s talk about how Medicx can help deliver maximum brand impact.

>> Trust our experience and domain expertise in the area of pharmaceutical omni-channel marketing.

Send a message. Our team will get right back to you.

Schedule a time that works for you.