Only From Medicx
Medicx Micro-Neighborhood® Targeting Platform
Our patented, HIPAA-compliant platform is the most granular, privacy-safe way to reach your audiences by leveraging actual patient and HCP health data. This anonymized intelligence includes evidence-based data such as diagnoses, procedures, and prescriptions, as well as self-reported, and other data.
With Medicx, you reach hyper-local areas where your patients and practitioners of interest are located, not merely a group of look-alikes who possibly have the condition of interest.
HIPAA-Compliant
- Regular third-party audit for risk re-identification determination assessments (RRID)
- Data is managed in a closed, controlled environment
- Access limited to personnel with extensive HIPAA and data security training
Superior Audience Quality
- Optimize not only for online metrics, but also for audience quality
- This metric is the natural outcome of our Micro-Neighborhood® targeting approach
- Unique ability to identify true evidence of a health condition
Geography & Prevalence Based
- 35M+ hyper-local areas profiled across the US
- Define bespoke audience segments based on your brand’s objectives
- Subject matter experts skilled in the applications of medical, procedure, and prescription codes to define custom audiences
Two Activation Options for Micro-Neighborhood® Targeting
Managed Service
Medicx manages all aspects of your programmatic investment, from audience creation to execution to reporting
- Performance with premium service
- Custom audience segments
- Available for targeting through digital, direct mail, email, connected TV, addressable TV, and social
- Delivered by Medicx
Medicx Audience Access (Self-Service)
Medicx develops custom audiences for use on your media buying platform
- Strong performance with self-service execution
- Custom audience segments
- Available for targeting through digital, connected tv, addressable TV, and social
- Delivered to your demand side platform