Only From Medicx

Medicx Micro-Neighborhood® Targeting Platform

Our patented, HIPAA-compliant platform is the most granular, privacy-safe way to reach your audiences by leveraging actual patient and HCP health data. This anonymized intelligence includes evidence-based data such as diagnoses, procedures, and prescriptions, as well as self-reported, and other data.

With Medicx, you reach hyper-local areas where your patients and practitioners of interest are located, not merely a group of look-alikes who possibly have the condition of interest.


  • Regular third-party audit for risk re-identification determination assessments (RRID)
  • Data is managed in a closed, controlled environment
  • Access limited to personnel with extensive HIPAA and data security training

Superior Audience Quality

  • Optimize not only for online metrics, but also for audience quality
  • This metric is the natural outcome of our Micro-Neighborhood® targeting approach
  • Unique ability to identify true evidence of a health condition

Geography & Prevalence Based

  • 35M+ hyper-local areas profiled across the US
  • Define bespoke audience segments based on your brand’s objectives
  • Subject matter experts skilled in the applications of medical, procedure, and prescription codes to define custom audiences

Two Activation Options for Micro-Neighborhood® Targeting

Managed Service

Medicx manages all aspects of your programmatic investment, from audience creation to execution to reporting

  • Performance with premium service
  • Custom audience segments
  • Available for targeting through digital, direct mail, email, connected TV, addressable TV, and social
  • Delivered by Medicx

Medicx Audience Access (Self-Service)

Medicx develops custom audiences for use on your media buying platform

  • Strong performance with self-service execution
  • Custom audience segments
  • Available for targeting through digital, connected tv, addressable TV, and social
  • Delivered to your demand side platform