Achieve the Pharma Audience Quality That Cookies Never Could – By Medicx | An OptimizeRx Company
Instead of relying on outdated cookies or the cumbersome management of first-party data, life sciences brand marketers should look to reliable, precise audience targeting enabled by multi-party data linking.
The Countdown to Cookieless Marketing Has Begun
For decades, pharma brand managers’ most common approach to reaching consumers has been building lookalike audiences and targeting them using third-party cookies. The problem with using lookalike audiences – which relies on probabilistic modeling – is that you can’t be sure that your ads are reaching the patients who fit your audience profile, leaving you to keep serving ads to an increasingly unknown audience.
Download our eBook to learn more about cookieless ID resolution technology and how you can achieve DTC and HCP audience quality that cookies never could.