Actionable Insights With AdLiftRx
Campaign Measurement
AdLiftRx is the first media measurement platform combining audience quality and post-campaign impact metrics with deeper, actionable insights. It can analyze the health history, demographics, attitudes, and lifestyle habits of those viewing a media campaign. AdLiftRx can also explain what actions consumers take after campaign exposure, by providing in-platform response curves for ad frequency, and net conversion projections. The product is delivered within an industry leading business intelligence platform for visual, interactive results.
Let’s talk about how Medicx can provide insights on your media campaigns.
Why Measure Through AdLiftRx
AdLift was created to provide unrivaled, customizable insights that give marketers the opportunity to view and analyze their campaigns through various stages, answering the key campaign questions of who, what and why.
Who Are You Reaching?
Analyze the health history, demographics, attitudes, and lifestyle habits of qualified consumers viewing your media campaign
What Actions Are They Taking?
In-platform real-time updates provide insights into actions taken by consumers after exposure
Why Are They Responding?
Differentiated insights around why exposed patients took those actions
Benefits of AdLiftRx
Deep Integrated Data Foundations
Built from industry-leading anonymized patient level longitudinal data consisting of adjudicated medical and pharmacy prescription claims, supplemented by Medicx Health’s consumer-level database with over 200 attributes, including demographics, lifestyles, psychographics and media preferences.
Quality Audience and Responder Profiles
Goes beyond metrics reporting, helping to understand who your campaign reaches, and who responds, based on health history, demographics, attitudes, and lifestyle habits.
Striking, Intuitive Visualizations
Delivered within an industry leading business intelligence platform for visual, interactive results.
Key Performance Drivers
Informs you what actions responders take and why your campaign succeeds, to enable ongoing optimization.