Audio is Everywhere
Digital Audio
With the ongoing growth of audio streaming and podcasts and a smartphone in the pocket of approximately 73% of the U.S. population, there’s never been a better time to expand your multichannel campaigns to include audio. The channel allows brands to achieve reach and engagement, target with precision, and gain insights through comprehensive measurement capabilities. Best of all, this capability comes wrapped up in a mobile-friendly package. In fact, people spend more time streaming audio than any other in-app mobile activity1.
Let’s talk about how the Medicx edge can work for your brand.
Why Use Medicx Digital Audio
By leveraging the precision and efficiency of our Micro-Neighborhood® targeting platform, you are able to provide listeners with a multi-sensory brand experience through digital audio.
Benefits of Medicx Digital Audio
Micro-Neighborhood® Targeting
Patented hyperlocal targeting platform that leverages our proprietary evidence-based and self-identified data at HIPAA-compliant geographic levels
Premium Inventory
Ads are served between songs or listening sessions ensuring your brand has 100% SOV
Unique Delivery
Highly personalized to each listener making it feel like it is just for them
Surround Sound
Strong complement to other channels (e.g., display, video), allowing you to target YOUR patients across several devices and channels
Digital Audio Partners
Medicx Micro-Neighborhood® Targeting Platform
Our patented, HIPAA-compliant targeting platform is the most granular, privacy-safe way to find YOUR target patients and HCPs by leveraging health data. This anonymized intelligence includes evidence-based data such as diagnoses, procedures, and prescriptions, as well as self-reported, and other data.
With Medicx, you reach hyperlocal areas where your patients and practitioners of interest are located, not merely a group of look-alikes who possibly have the condition of interest.
HIPAA-Compliant
- Regular third-party audit for risk re-identification determination assessments (RRID)
- Data is managed in a closed, controlled environment
- Access limited to personnel with extensive HIPAA and data security training
Exceptional Audience Quality
- Optimize not only for online metrics, but also for audience quality
- This metric is the natural outcome of our Micro-Neighborhood® targeting approach
- Unique ability to identify true evidence of a health condition
Geography & Prevalence Based
- 35M+ hyperlocal areas profiled across the U.S.
- Define bespoke audience segments based on your brand’s objectives
- Subject matter experts skilled in the applications of medical, procedure, and prescription codes to define custom audiences