Audio is Everywhere

Digital Audio

With the ongoing growth of audio streaming and podcasts and a smartphone in the pocket of approximately 73% of the U.S. population, there’s never been a better time to expand your multichannel campaigns to include audio. The channel allows brands to achieve reach and engagement, target with precision, and gain insights through comprehensive measurement capabilities. Best of all, this capability comes wrapped up in a mobile-friendly package. In fact, people spend more time streaming audio than any other in-app mobile activity1.

Let’s talk about how the Medicx edge can work for your brand.

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Why Use Medicx Digital Audio

By leveraging the precision and efficiency of our Micro-Neighborhood® targeting platform, you are able to provide listeners with a multi-sensory brand experience through digital audio.

Maximize Brand Reach

Digital Audio reaches over 180M consumers each month1

Highly Engaged Audience

Averaging over 27 hours per person, per week, and 60% say they made purchase after hearing ad1

Pharma Innovation

Newer channel with limited penetration by pharma and healthcare marketers

Benefits of Medicx Digital Audio

Micro-Neighborhood® Targeting

Patented hyperlocal targeting platform that leverages our proprietary evidence-based and self-identified data at HIPAA-compliant geographic levels

Premium Inventory

Ads are served between songs or listening sessions ensuring your brand has 100% SOV

Unique Delivery

Highly personalized to each listener making it feel like it is just for them

Surround Sound

Strong complement to other channels (e.g., display, video), allowing you to target YOUR patients across several devices and channels

Digital Audio Partners

Medicx Micro-Neighborhood® Targeting Platform

Our patented, HIPAA-compliant targeting platform is the most granular, privacy-safe way to find YOUR target patients and HCPs by leveraging health data. This anonymized intelligence includes evidence-based data such as diagnoses, procedures, and prescriptions, as well as self-reported, and other data.

With Medicx, you reach hyperlocal areas where your patients and practitioners of interest are located, not merely a group of look-alikes who possibly have the condition of interest.



  • Regular third-party audit for risk re-identification determination assessments (RRID)
  • Data is managed in a closed, controlled environment
  • Access limited to personnel with extensive HIPAA and data security training

Exceptional Audience Quality

  • Optimize not only for online metrics, but also for audience quality
  • This metric is the natural outcome of our Micro-Neighborhood® targeting approach
  • Unique ability to identify true evidence of a health condition

Geography & Prevalence Based

  • 35M+ hyperlocal areas profiled across the U.S.
  • Define bespoke audience segments based on your brand’s objectives
  • Subject matter experts skilled in the applications of medical, procedure, and prescription codes to define custom audiences
Medicx Ad Specifications

Are you ready to start your campaign? Download our digital audio ad specs for easy reference.

Download Specs