Audience-Based TV Buying

Addressable TV

The precision of Medicx Micro-Neighborhood® targeting and the flexibility and relevance of addressable television are a powerful combination. As advertisers continue to look for ways to complement their more traditional large-scale TV buys, the ability to show different ads to different households, or even different family members within a household, has an essential marketing tool. When you supercharge that addressability with the granularity of Micro-Neighborhood® data, you get incredible results.

Let’s talk about how the Medicx edge can work for your brand.

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Why Use Medicx Addressable TV

By combining the unmatched reach of television with the precision of Medicx Micro-Neighborhood® targeting, Medicx’s Addressable TV provides life sciences and health brand marketers the ability to deliver the right ad to the right person when they are watching TV.

Large Audience

~60M Addressable Households available through Medicx MVPD partners

Time Spent Watching TV Is High

Average HH spends 3:35/day watching TV; 2nd highest after digital1

Be Where Other Pharma Brands Are

ATV allows your brand to be on TV, which historically required very large investments2

Benefits of Medicx Addressable TV

Micro-Neighborhood® Targeting

Patented hyperlocal targeting platform that leverages our proprietary evidence-based and self-identified data at HIPAA-compliant hyper-local geographic levels

Premium Inventory

Ads run with popular TV shows and movies


Reach YOUR target patients without the waste of traditional TV

AQ & ROI Measurement

Ensure you are reaching YOUR target patients and understand the return on your investment

Case Study: Audience Quality in ATV

A number of case studies are available including this one in which the percentage of exposed consumers who were diagnosed or treated with a competitive Rx was 70% higher than the national index.


Addressable TV Partners

Medicx Micro-Neighborhood® Targeting Platform

Our patented, HIPAA-compliant targeting platform is the most granular, privacy-safe way to find YOUR target patients and HCPs by leveraging health data. This anonymized intelligence includes evidence-based data such as diagnoses, procedures, and prescriptions, as well as self-reported, and other data.

With Medicx, you reach hyperlocal areas where your patients and practitioners of interest are located, not merely a group of look-alikes who possibly have the condition of interest.



  • Regular third-party audit for risk re-identification determination assessments (RRID)
  • Data is managed in a closed, controlled environment
  • Access limited to personnel with extensive HIPAA and data security training

Exceptional Audience Quality

  • Optimize not only for online metrics, but also for audience quality
  • This metric is the natural outcome of our Micro-Neighborhood® targeting approach
  • Unique ability to identify true evidence of a health condition

Geography & Prevalence Based

  • 35M+ hyperlocal areas profiled across the U.S.
  • Define bespoke audience segments based on your brand’s objectives
  • Subject matter experts skilled in the applications of medical, procedure, and prescription codes to define custom audiences
Medicx Ad Specifications

Are you ready to start your campaign? Download our ATV ad specs for easy reference.

Download Specs