HCP Targeting that Drives Engagement
1:1 Permission-Based Marketing
Our extensive opt-in HCP database includes physicians, nurse practitioners, physician assistants, pharmacists and others that can drive script lift. Our team of programmatic experts can help you segment HCPs and serve them ads based on specific characteristics including medical specialty, hospital affiliation, location and more. More relevant ad content gets you a better return on ad spend.
Let’s discuss how you plan on increasing HCP engagement today.
Benefits of HCP 1:1 Targeting
Reach your HCPs on a true 1:1 level
Refine your messaging strategy with custom audience segments
100% Opt-in HCP database
Medicx Micro-Neighborhood® Targeting Platform
Our patented, HIPAA-compliant targeting platform is the most granular, privacy-safe way to find YOUR target patients and HCPs by leveraging health data. This anonymized intelligence includes evidence-based data such as diagnoses, procedures, and prescriptions, as well as self-reported, and other data.
With Medicx, you reach hyperlocal areas where your patients and practitioners of interest are located, not merely a group of look-alikes who possibly have the condition of interest.
HIPAA-Compliant
- Regular third-party audit for risk re-identification determination assessments (RRID)
- Data is managed in a closed, controlled environment
- Access limited to personnel with extensive HIPAA and data security training
Exceptional Audience Quality
- Optimize not only for online metrics, but also for audience quality
- This metric is the natural outcome of our Micro-Neighborhood® targeting approach
- Unique ability to identify true evidence of a health condition
Geography & Prevalence Based
- 35M+ hyperlocal areas profiled across the U.S.
- Define bespoke audience segments based on your brand’s objectives
- Subject matter experts skilled in the applications of medical, procedure, and prescription codes to define custom audiences