Profiling & Segmentation
Guide your omnichannel marketing planning with more holistic information
Delivering relevant and timely information to the right patients increases the likelihood that pharmaceutical marketers can maximize brand impact. When profiling is based on integrated privacy-safe, HIPAA compliant data assets, digital advertising provides more cost effective opportunities to reach, educate, and convert people who will benefit the most from their brands. This is especially true for oncology and rare diseases whose brands require targeting especially specific populations.
Let’s talk about how Medicx can provide insights on your target patients.
Profiling & Segmentation with Greater Certainty
Precise patient profiles developed for iterative planning and the ability to measure and optimize campaigns in real-time.
Determine motivators and differentiating features of the audience
Develop a robust treatment profile including comorbidities, risk factors, line of therapy, HCP specialty, treatment patterns, and referrals
Understand Patients as Consumers
Precisely link data between patient and consumer identities & lifestyle preference data to strategically target patients without compromising patient privacy.
Leverage Deterministic ID Resolution
Combining deterministic ID resolution & geo-specificity, reach a diversity of patients who will truly benefit – not just the ones represented in lookalike models or email outreach campaigns.
Benefits of Medicx Profiler
Closed & Open Panel Healthcare Claims
HCPs, Insurance Plans, Pharmacy and Medical Claims Transactions, Pharmacies, IDC-10, NPT codes, CPT codes, healthcare locations, HCPCs/J-codes
Patient & Consumer Attributes
In addition to lifestyle preferences, reporting on Patient Journey, Health Care Provider Interactivity, and Payer Access providing a more holistic view of brand eligible patients.
Medicx makes it easier
Medicx has a vast warehouse of integrated medical and consumer data streamlining the profiling process, and making it far more cost effective. Our team has the domain expertise and digital experience to guide your omnichannel program to success.