Patient Personas With In-Depth Analyses of Your Target Segments
Medicx Profiler
Medicx Profiler allows you to truly connect with your patient community by developing data-driven patient segments and insights that help you better understand, connect, and engage with your patients as consumers. With the insights gained through Medicx Profiler, you will have an in-depth view of who your patients are, helping to guide future planning, creative development, channel allocation, targeting execution and so much more.
Let’s talk about how Medicx can provide insights on your target patients.
Why Use Medicx Profiler
Medicx Profiler was created to provide insight and clarity of who your target patients are
Understand Patients as Patients
Gain insights about your patients through the use of medical and prescription claims data
Understand Patients as Consumers
Gain insights into your patients' attitudes, lifestyles, interests, and more
Develop Actionable Insights
Comprehensive analyses help guide planning, creative, messaging and more
Benefits of Medicx Profiler
Rich Insights
Insights that extend beyond prescription and medical claims data to include consumer attributes
Target Development
Tools to truly understand your audience, not just as patients but as consumers too
Segment Activation
Easily activate segment profiles into your media campaigns