Patient Personas With In-Depth Analyses of Your Target Segments

Medicx Profiler

Medicx Profiler allows you to truly connect with your patient community by developing data-driven patient segments and insights that help you better understand, connect, and engage with your patients as consumers. With the insights gained through Medicx Profiler, you will have an in-depth view of who your patients are, helping to guide future planning, creative development, channel allocation, targeting execution and so much more.

Let’s talk about how Medicx can provide insights on your target patients.

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Why Use Medicx Profiler

Medicx Profiler was created to provide insight and clarity of who your target patients are

Understand Patients as Patients

Gain insights about your patients through the use of medical and prescription claims data

Understand Patients as Consumers

Gain insights into your patients' attitudes, lifestyles, interests, and more

Develop Actionable Insights

Comprehensive analyses help guide planning, creative, messaging and more

Benefits of Medicx Profiler

Rich Insights

Insights that extend beyond prescription and medical claims data to include consumer attributes

Target Development

Tools to truly understand your audience, not just as patients but as consumers too

Segment Activation

Easily activate segment profiles into your media campaigns