Targeting Through Our Permission-Based Marketing

Email/Social/Direct Mail

Maximize your investment and zero in on your best audience prospects with our first-party self-identified opt-in audiences. Personalize your message and focus your marketing investment on reaching those who have expressed interest. With our smart targeting approach, you can communicate directly with consumers who want to hear from you.

Let’s talk about how the Medicx edge can work for your brand.

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Why Use Medicx Permission-Based Marketing

Our self-identified opt-in data undergoes rigorous testing to ensure we provide active and valid audiences. We take extra steps by curating your audience segments to further qualify the ideal patients for your campaign. Additionally, all of our self-identified audience members are required to provide us with an affirmative expressed consent opt-in to participate and gain access to the unique offers and valuable information we can deliver to them on behalf of our clients.

Maximize Brand Reach

221M users have Facebook and 119M users have an Instagram account1
200M condition opt-ins
275 lifestyle attributes
90 health conditions

Highly Engaged Audience

Target patients who have indicated they are interested and want to hear from you

Preferred Communication

1 in 3 people discuss health-related issues on social media2
All age groups prefer to receive communications about health care via email3

Benefits of Medicx Permission-Based Marketing

1:1 Patient Targeting

Communicate directly with patients who have opted-in to receive information specific to health and wellness

Easily Measureable

Start seeing results within minutes and learn what works with your audience

Personalized Messaging

Allows for personalized messaging leading to increased performance and brand awareness

CAN-SPAM and Regulatory Compliance

All targeting and messaging abides by all laws and safety governance

Case Study: Email & Social

A number of case studies are available including this multichannel campaign in which specialist visit were 38% higher than the benchmark for a larger program.


Medicx Micro-Neighborhood® Targeting Platform

Our patented, HIPAA-compliant targeting platform is the most granular, privacy-safe way to find YOUR target patients and HCPs by leveraging health data. This anonymized intelligence includes evidence-based data such as diagnoses, procedures, and prescriptions, as well as self-reported, and other data.

With Medicx, you reach hyperlocal areas where your patients and practitioners of interest are located, not merely a group of look-alikes who possibly have the condition of interest.



  • Regular third-party audit for risk re-identification determination assessments (RRID)
  • Data is managed in a closed, controlled environment
  • Access limited to personnel with extensive HIPAA and data security training

Exceptional Audience Quality

  • Optimize not only for online metrics, but also for audience quality
  • This metric is the natural outcome of our Micro-Neighborhood® targeting approach
  • Unique ability to identify true evidence of a health condition

Geography & Prevalence Based

  • 35M+ hyperlocal areas profiled across the U.S.
  • Define bespoke audience segments based on your brand’s objectives
  • Subject matter experts skilled in the applications of medical, procedure, and prescription codes to define custom audiences