Karin Hayes

Senior Vice President, Analytics Products and Services

In her current role, Ms. Hayes leads the design and development of innovative media solutions designed to optimize omni-channel healthcare marketing programs.   Karin’s team also delivers analytics services and solutions to address key business questions and provide insights for effective commercial planning and decision-making.

In her prior role, Ms. Hayes led product management for the Promotional Effectiveness line of business at ICON Symphony Health.  She worked with some of the industry’s largest clients to support them in understanding unmet medical needs and commercial opportunities, building award winning sales and marketing software, and facilitating better diagnosis, earlier treatment and outcomes using machine learning algorithms and advanced modeling techniques.

Previously, Ms. Hayes served as Vice President, Marketing of ArcLight reporting to the CEO. In this role she was responsible for planning and directing marketing of products and services including portfolio strategy, product definition, product marketing and communications strategy.   Ms. Hayes joined Arclight from Oncology Therapeutics Network (OTN) where she was Director of Information Services and E-Commerce.  She was instrumental in developing and marketing oncology treatment information products, tools and services to the pharmaceutical industry.  She also developed customer facing web services for OTN’s award winning website.

In addition, Ms. Hayes has over 15 years of pharmaceutical industry experience. After progressing through a number of sales and sales management roles, her last role at Bristol Myers was leading a multi-departmental team to develop models and processes to enhance customer segmentation, sales forecasting and the measurement marketing effectiveness.   Ms. Hayes holds a BS degree in biology/psychobiology from the University of California, Irvine.