Medicx is now a part of OptimizeRx
Read the announcement from OptimizeRx for more…
With this strategic union, we can now offer enhanced HCP engagement essential to omnichannel planning, execution and measurement. Medicx brings unrivaled consumer programmatic marketing solutions to the union, where OptimizeRx has sophisticated solutions targeting HCPs — the ideal strengths for omnichannel success.
Life Sciences
Connect HCPs with brand eligible patients along critical touch points of the healthcare journey.
Healthcare Providers
Timely engage with HCPs in more than 500 EHR systems during vital treatment decisions.
Patients
Empower patients with valuable & timely information to be active participants in the healthcare journey.
DAAP (Dynamic Audience Activation) for HCP Engagement
Some HCP marketing approaches use AI, some feature direct messaging, and some rely on large networks — but only DAAP combines all of these into powerful, agile modules that solve pressing, everyday challenges such as brand awareness, adherence, access, and onboarding hard-to-find patients.
DAAP is a patent-pending, proprietary AI HCP engagement platform using machine learning to integrate real- time, real-world data across EHR, social, and display channels. We deliver personalized, highly relevant brand information — not generic marketing — to HCPs at the right time, place and channel.
With MX#, Pharma Brand Marketers Benefit From:
Privacy Safe Compliance
- Reliable, privacy-safe consumer, patient, and HCP data
Better Performance Measurement
- Industry-leading match rates across touchpoints to improve performance measurement
Increased Campaign Scalability
- High-fidelity deterministic data that increases campaign scalability and confidence
Ongoing Brand Optimization
- Breadth and depth of patient and HCP insights
Emerging Media Performance
- Proven performance for cookieless media
Enhanced Targeting Coverage
- Increased access to patients and HCPs using iOS Safari, Firefox & MS Edge
With DAAP, pharma brand marketers benefit from:
Powerful AI
Only DAAP artificial intelligence (AI)
supports omnichannel, next-best-action marketing
Solution Modules
Find and onboard hard to reach patients through integrated next-best actions
Clinically Relevant Content
Serve personalized, highly relevant information – not generic ads – for HCP engagement
Diverse Channel Integration
We put your brand everywhere at the best moments
Proprietary Technology
Exclusivity helps preserve your competitive advantage in the market
Comprehensive Reporting
Transparent reporting by NPI and engagement per channel, brand website traffic by account, and third-party impact analyses
It’s complicated, but it doesn’t have to be. Let’s talk about how Medicx can improve audience quality and performance.
>> Trust our experience and domain expertise in the area of pharmaceutical omni-channel marketing.
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