In the current regulatory landscape, pharmaceutical marketers may be looking back fondly on the days when HIPAA and HITECH were the only laws related to data privacy. But that landscape is changing fast, triggered largely by the California Consumer Privacy Act (CCPA). Where does this leave life sciences marketers? And what are the best tools and techniques to optically target patients and healthcare providers without running afoul of new regulations?
OptimizeRx Announces Agreement to Acquire Medicx Health for $95 million to Expand its Omnichannel Reach to Consumers
OptimizeRx, the leading provider of healthcare technology solutions helping life sciences companies reach and engage HCPs and patients, today announced it has signed an agreement to acquire Medicx Health.
Digital marketing and analytics leaders within pharmaceutical companies and advertising agencies are increasingly frustrated with the lack of visibility into what makes up campaign performance reporting. PowerPoint decks are fine for a quick business summary, but aren’t cutting it when it comes to delving further into campaign results.
With streaming services offering more economical and content-filled options, the trend of reducing cable subscriptions is expected to accelerate. Brand managers must now consider this as a potential channel to add to their marketing strategy.
Instead of relying on outdated cookies or the cumbersome management of first-party data, life sciences brand marketers should look to reliable, precise audience targeting enabled by multi-party data linking.
Most advertisers are only able to achieve audience match rates between 29% and 62%. And the reality is that cookie-based targeting and traditional consumer marketing don’t help pharma brands use their ad dollars as efficiently as they could.
Medicx Health’s Founder & CEO, Michael D. Weintraub, writes an open letter discussing the My Health, My Data Act as well as other emerging regulations and how it relates to Medicx’s Micro-Neighborhood® platform.
Maybe … but what really matters is the quality of the audience …. Successfully reaching and engaging the optimal physician and often more importantly, potential consumer/patients,
Today, the vast majority of U.S. consumers have connected TVs in their homes, which means connected and over-the-top TV (CTV and OTT) ads have become