OptimizeRx, the leading provider of healthcare technology solutions helping life sciences companies reach and engage HCPs and patients, today announced it has signed an agreement to acquire Medicx Health.
Digital marketing and analytics leaders within pharmaceutical companies and advertising agencies are increasingly frustrated with the lack of visibility into what makes up campaign performance reporting. PowerPoint decks are fine for a quick business summary, but aren’t cutting it when it comes to delving further into campaign results.
Maybe … but what really matters is the quality of the audience …. Successfully reaching and engaging the optimal physician and often more importantly, potential consumer/patients,
If there’s one battle that life sciences marketers have to fight over and over, it’s trying to make the most of a limited advertising budget
When executing direct-to-consumer campaigns, life sciences marketers are faced with a challenge: how can they reach brand-eligible patients consistently and cost-effectively? As consumers spend more time across more connected
When the audience you’re targeting is highly educated – and pressed for time – you need media execution capabilities that allow you to make the
Increasing scrutiny and limitations based on the many state consumer privacy protection regulations warrant proven and compliant methodologies across diverse and emerging digital media Scottsdale,
With the threat of complete cookie deprecation looming over the digital marketing landscape, many brands are reconsidering their targeting strategy. Most if not all companies
Patent-pending ID Resolution technology offers a significant improvement in reach and resolution to brand eligible patients, including those with rare diseases and cancers. December 19,
Greco to Lead Growth as the Company Continues its Expansion into Healthcare Analytics serving Life Sciences Commercial and Clinical Teams
