The word is out — streaming television offers new and innovative opportunities to reach targeted audiences at scale. But why are pharmaceutical brands hesitating to make the move despite the increase in OTT viewership?
Medicx Health’s Founder & CEO, Michael D. Weintraub, writes an open letter discussing the My Health, My Data Act as well as other emerging regulations and how it relates to Medicx’s Micro-Neighborhood® platform.
Maybe … but what really matters is the quality of the audience …. Successfully reaching and engaging the optimal physician and often more importantly, potential consumer/patients,
Today, the vast majority of U.S. consumers have connected TVs in their homes, which means connected and over-the-top TV (CTV and OTT) ads have become
If there’s one battle that life sciences marketers have to fight over and over, it’s trying to make the most of a limited advertising budget
When executing direct-to-consumer campaigns, life sciences marketers are faced with a challenge: how can they reach brand-eligible patients consistently and cost-effectively? As consumers spend more time across more connected
When the audience you’re targeting is highly educated – and pressed for time – you need media execution capabilities that allow you to make the
With the threat of complete cookie deprecation looming over the digital marketing landscape, many brands are reconsidering their targeting strategy. Most if not all companies
