Medicx Newsfeed


Our latest articles and updates

Medicx Health Announces Successful Completion of HIPAA Expert Determination for AdLift Rx

Today, Medicx Health announces the successful completion of its 2021 HIPAA Expert Determination for its campaign measurement platform, AdLift Rx.

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2022 Planning: Are You Getting What You Think You’re Getting?

As marketers, do you feel like your clients expect you to have all the answers? Do they look to you to figure out how to reach their target patients?

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Are You Using the Right Data?

There is no doubt that having the right data is critical to the success of a campaign. Historically, marketers would contract with third-party vendors who…

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Medicx Launches Medicx Profiler

Medicx Health today announces the launch of Medicx Profiler. With Medicx Profiler, pharmaceutical marketers will gain greater insight and clarity as to who…

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Medicx Announces Access to Its High Performing Micro-Neighborhood® Audiences

Today, Medicx Health announced access to its patented and industry leading Micro-Neighborhood® audiences.

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Medicx Releases Version 2 of its Campaign Measurement Platform, AdLift Rx

Medicx Health, today, announces several upgrades to its software-as-a-service (SaaS) measurement platform, AdLift Rx with the release of Version 2.

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AdLift Rx: Providing A Deep Understanding of Campaign Performance

By now, you’ve probably heard us talk about AdLift Rx and the features associated with this platform. We are proud to announce AdLift Rx now has enhanced…

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Are You Planning Effectively?

With planning season upon us, it is important to think about various aspects of your campaign. You need to think about identifying your target patients most…

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Which Privacy Safe Method is Right for You?

Do you spend a lot of time thinking about HIPAA and patient privacy? Whether the answer is “yes” or “no”, it’s something every pharma marketer wants to make…

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Medicx Remains the Premier HIPAA-Compliant US Healthcare Marketing Technology & Analytics Company

Successfully completes its 6th expert determination for a Risk Re-Identification Determination (RRID) Assessment of its Micro-Neighborhood® data and targeting…

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Are You Maximizing Your ROI?

As a brand manager, you want to understand the ROI of your marketing efforts.

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The Shift to Connected TV

TV habits have drastically changed over this past year, affecting not only how people view TV but also how TV advertising is bought.

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Medicx 101: Targeting Cost Effectively

Over the last few months, through our Medicx 101 series, we have taken you through two pillars of our targeting value proposition. Today we will be taking you…

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Medicx 101: Digital Media Measurement

In the past month we introduced a new offering that will help you understand your campaign performance. In this installment of our Medicx 101 series, we will…

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Medicx Health Launches AdLift Rx

Medicx Health proudly announces the launch of AdLift Rx, the new state-of-the-art media measurement platform that combines audience quality and post-campaign…

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Medicx Media Solutions Announces Name Change to Medicx Health

Medicx Media Solutions, a leading analytics driven healthcare marketing solutions company, announced today the company’s name change to Medicx Health and the…

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Medicx Hires Industry Leaders to Develop New Product Offerings

Medicx, a leading analytics driven healthcare marketing solutions company, announced today the addition of a new leadership position and advisory board to help…

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Medicx 101: Targeting Patients At Scale, Across Channels

Targeting the right patient does nothing if you are not targeting them through the right channels. Medicx has access to various channels to make sure your…

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Physician Referral Networks for Competitive Specialty Products

As a pharmaceutical company competing within a specialty therapeutic category, you need to reach the right healthcare professionals.

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Medicx 101: Targeting HCPs at Home and at Work

While it is critical to know which HCPs to target, it is equally as important to know HOW and WHERE to target them.

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Analyze Your Category for Shifts in the Patient Journey

As a pharmaceutical marketer, it is critical for you to understand the dynamic trends in patients’ interactions with physicians and therapy selection.

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Medicx 101: Finding YOUR Target Patients

In the first installment of our Medicx 101 series, we explained how we use our data and insights to find your target healthcare professionals (HCPs). While…

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Medicx 101: Finding YOUR Target HCPs

It is no secret that biopharma and health companies spend a lot of money targeting healthcare professionals (HCPs). An analysis conducted by JAMA found that in…

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Medicx Upgrades Offering to Target Healthcare Professionals

Today Medicx Media Solutions, an analytically driven healthcare marketing solutions company, announced their upgraded capabilities to target healthcare…

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The Effects of COVID-19 on Media Consumption

It’s no surprise that COVID-19 has changed the way people live. Routines have been adjusted, new norms are being created, and behaviors surrounding the way we…

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Medicx Benchmarks Neighborhoods With Greatest Potential To Be At-Risk for Coronavirus-Related Health Complications

Now, when helping people stay healthy is more important than ever, Medicx is also leveraging its unique data assets and patented hyperlocal segmentation…

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One-on-One with Beth Valencia, Medicx Vice President of Business Operations, Privacy and Compliance

As the industry prepares for new legislation in 2020, the privacy and compliance executive discusses transparency, the breadth of her role, and the gold…

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7 Reasons To Up Your Addressable Advertising Game

Whether you have tested addressable TV, or you’re still sitting on the sidelines, growth projections show that it’s time to take addressability seriously.

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8 Questions to Ask Your Life Sciences Audience Data Partner

Here are the questions to ask when you are considering having Medicx manage your campaign or are working with another audience partner who uses a different…

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One-on-One with Virginia Evans, Medicx VP of Performance Analytics

From the value of audience quality and the focus on measurability to award-winning chili and 90s music, we learn what’s on this Medicx executive’s mind.

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Q&A Series: One-on-One with Medicx GM Dr. Eric Trepanier

The Medicx executive discusses the new team and company culture, his bullish outlook for 2020, and the fate of the lemurs of Madagascar.

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Your Guide to Smart Year-End Media Spending

As fourth-quarter approaches, your brand may find itself with money to spend before the end of the calendar year. At the same time, many media costs rise…

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Medicx Viewpoint: Navigating the Changing Reality of Privacy Legislation

With the first anniversary of the European Union's General Data Protection Regulation (GDPR) effective date in the rearview mirror, legislative ripples…

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Medicx Hires Scott Magnano as Chief Financial Officer

Medicx Media Solutions, the leading analytics-driven healthcare marketing solutions company, today announced that Scott Magnano joins the company as Chief…

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Q&A Series: One-on-One with Medicx CEO Michael Weintraub

We sat for a wide-ranging interview with Medicx CEO Michael Weintraub to discuss his career experiences with health data monetization, the right time to bet on…

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New Medicx Leaders to Drive Company’s Push for Growth and Product Expansion

Medicx Media Solutions, the leading data-driven healthcare media analytics company, today announced two appointments to its senior leadership team. Mark…

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Medicx Media Solutions Strategically Expands Leadership Team

Medicx Media Solutions, the leading data-driven healthcare media analytics company, today announced that Dr. Eric Trepanier PharmD, CFA joins the company as…

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Medicx Media Solutions Issued First U.S. Patent

Medicx Media Solutions, the leading U.S. data-driven healthcare media analytics company, today announced the issuance of U.S. Patent No. 10,262,761 to Founder…

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Medicx Maintains Its Industry Best Practice Leadership Position As The Premier HIPAA-Compliant U.S. Healthcare Media Company

Marking more than a decade of continuous third-party risk re-identification determination assessments, which is an evaluation of re-identification risks for…

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