Medicx Newsfeed
Our latest articles and updates
Medicx Health’s MX#™ Named One of the Most Innovative Products of 2022 by PM360
December 19, 2022
Medicx Health, a SaaS based data solutions and analytics company focused on delivering hundreds of life science brands the best possible ROI on marketing…
Medicx Health Appoints Theresa Greco as President and Stacey Levas as Senior Vice President of Marketing
September 29, 2022
Medicx Health, a SaaS based data solutions and analytics company focused on delivering hundreds of life science brands the best possible ROI on marketing…
Medicx Health Announces New Valuable Offerings for 2023 Campaign Execution
August 10, 2022
Healthcare marketers are actively planning for 2023. Medicx Health is providing unique and valuable options for campaign execution in its 2023 proposals.…
Medicx Health Launches MX# as Solution to 3rd Party Cookie Deprecation
July 19, 2022
Today, Medicx Health is launching Advanced ID Resolution (AIDRx), a new, unique and proprietary solution addressing the deprecation of 3rd party cookies for…
Medicx Health Announces Upgrades to AdLift Rx
May 16, 2022
Medicx Health, today, announces the launch of AdLift Rx 3.0. The industry-leading offering includes several upgrades to its software-as-a-service (SaaS)…
Medicx Health Promotes Virginia Evans to Senior Vice President
February 17, 2022
Medicx Health promoted Virginia (Ginger) Evans to Senior Vice President of Account Management and Analytics. Virginia has been a key leader and contributor to…
Medicx Health and MadHive Launch Programmatic OTT Solution for the Healthcare Industry
January 19, 2022
Medicx Health today announced a partnership with MadHive, the enterprise software that powers modern media, to create a new privacy-compliant end-to-end OTT…
Medicx Health Announces Successful Completion of HIPAA Expert Determination for AdLift Rx
October 20, 2021
Today, Medicx Health announces the successful completion of its 2021 HIPAA Expert Determination for its campaign measurement platform, AdLift Rx.
2022 Planning: Are You Getting What You Think You’re Getting?
October 5, 2021
As marketers, do you feel like your clients expect you to have all the answers? Do they look to you to figure out how to reach their target patients?
Are You Using the Right Data?
August 23, 2021
There is no doubt that having the right data is critical to the success of a campaign. Historically, marketers would contract with third-party vendors who…
Medicx Launches Medicx Profiler
August 3, 2021
Medicx Health today announces the launch of Medicx Profiler. With Medicx Profiler, pharmaceutical marketers will gain greater insight and clarity as to who…
Medicx Announces Access to Its High Performing Micro-Neighborhood® Audiences
July 22, 2021
Today, Medicx Health announced access to its patented and industry leading Micro-Neighborhood® audiences.
Medicx Releases Version 2 of its Campaign Measurement Platform, AdLift Rx
June 30, 2021
Medicx Health, today, announces several upgrades to its software-as-a-service (SaaS) measurement platform, AdLift Rx with the release of Version 2.
AdLift Rx: Providing A Deep Understanding of Campaign Performance
June 29, 2021
By now, you’ve probably heard us talk about AdLift Rx and the features associated with this platform. We are proud to announce AdLift Rx now has enhanced…
Are You Planning Effectively?
May 27, 2021
With planning season upon us, it is important to think about various aspects of your campaign. You need to think about identifying your target patients most…
Which Privacy Safe Method is Right for You?
April 29, 2021
Do you spend a lot of time thinking about HIPAA and patient privacy? Whether the answer is “yes” or “no”, it’s something every pharma marketer wants to make…
Medicx Remains the Premier HIPAA-Compliant US Healthcare Marketing Technology & Analytics Company
April 27, 2021
Successfully completes its 6th expert determination for a Risk Re-Identification Determination (RRID) Assessment of its Micro-Neighborhood® data and targeting…
Are You Maximizing Your ROI?
March 24, 2021
As a brand manager, you want to understand the ROI of your marketing efforts.
The Shift to Connected TV
February 18, 2021
TV habits have drastically changed over this past year, affecting not only how people view TV but also how TV advertising is bought.
Medicx 101: Targeting Cost Effectively
December 15, 2020
Over the last few months, through our Medicx 101 series, we have taken you through two pillars of our targeting value proposition. Today we will be taking you…
Medicx 101: Digital Media Measurement
November 17, 2020
In the past month we introduced a new offering that will help you understand your campaign performance. In this installment of our Medicx 101 series, we will…
Medicx Health Launches AdLift Rx
October 28, 2020
Medicx Health proudly announces the launch of AdLift Rx, the new state-of-the-art media measurement platform that combines audience quality and post-campaign…
Medicx Media Solutions Announces Name Change to Medicx Health
October 22, 2020
Medicx Media Solutions, a leading analytics driven healthcare marketing solutions company, announced today the company’s name change to Medicx Health and the…
Medicx 101: Targeting Patients At Scale, Across Channels
October 6, 2020
Targeting the right patient does nothing if you are not targeting them through the right channels. Medicx has access to various channels to make sure your…
Physician Referral Networks for Competitive Specialty Products
September 14, 2020
As a pharmaceutical company competing within a specialty therapeutic category, you need to reach the right healthcare professionals.
Medicx 101: Targeting HCPs at Home and at Work
September 10, 2020
While it is critical to know which HCPs to target, it is equally as important to know HOW and WHERE to target them.
Analyze Your Category for Shifts in the Patient Journey
August 18, 2020
As a pharmaceutical marketer, it is critical for you to understand the dynamic trends in patients’ interactions with physicians and therapy selection.
Medicx 101: Finding YOUR Target Patients
August 5, 2020
In the first installment of our Medicx 101 series, we explained how we use our data and insights to find your target healthcare professionals (HCPs). While…
Medicx 101: Finding YOUR Target HCPs
July 2, 2020
It is no secret that biopharma and health companies spend a lot of money targeting healthcare professionals (HCPs). An analysis conducted by JAMA found that in…
Medicx Upgrades Offering to Target Healthcare Professionals
May 28, 2020
Today Medicx Media Solutions, an analytically driven healthcare marketing solutions company, announced their upgraded capabilities to target healthcare…
The Effects of COVID-19 on Media Consumption
May 19, 2020
It’s no surprise that COVID-19 has changed the way people live. Routines have been adjusted, new norms are being created, and behaviors surrounding the way we…
Medicx Benchmarks Neighborhoods With Greatest Potential To Be At-Risk for Coronavirus-Related Health Complications
March 30, 2020
Now, when helping people stay healthy is more important than ever, Medicx is also leveraging its unique data assets and patented hyperlocal segmentation…
One-on-One with Beth Valencia, Medicx Vice President of Business Operations, Privacy and Compliance
December 15, 2019
As the industry prepares for new legislation in 2020, the privacy and compliance executive discusses transparency, the breadth of her role, and the gold…
7 Reasons To Up Your Addressable Advertising Game
December 1, 2019
Whether you have tested addressable TV, or you’re still sitting on the sidelines, growth projections show that it’s time to take addressability seriously.
8 Questions to Ask Your Life Sciences Audience Data Partner
December 1, 2019
Here are the questions to ask when you are considering having Medicx manage your campaign or are working with another audience partner who uses a different…
One-on-One with Virginia Evans, Medicx VP of Performance Analytics
November 11, 2019
From the value of audience quality and the focus on measurability to award-winning chili and 90s music, we learn what’s on this Medicx executive’s mind.
Q&A Series: One-on-One with Medicx GM Dr. Eric Trepanier
September 9, 2019
The Medicx executive discusses the new team and company culture, his bullish outlook for 2020, and the fate of the lemurs of Madagascar.
Your Guide to Smart Year-End Media Spending
September 9, 2019
As fourth-quarter approaches, your brand may find itself with money to spend before the end of the calendar year. At the same time, many media costs rise…
Medicx Viewpoint: Navigating the Changing Reality of Privacy Legislation
September 9, 2019
With the first anniversary of the European Union's General Data Protection Regulation (GDPR) effective date in the rearview mirror, legislative ripples…
Medicx Hires Scott Magnano as Chief Financial Officer
September 3, 2019
Medicx Media Solutions, the leading analytics-driven healthcare marketing solutions company, today announced that Scott Magnano joins the company as Chief…
Q&A Series: One-on-One with Medicx CEO Michael Weintraub
July 22, 2019
We sat for a wide-ranging interview with Medicx CEO Michael Weintraub to discuss his career experiences with health data monetization, the right time to bet on…
New Medicx Leaders to Drive Company’s Push for Growth and Product Expansion
May 28, 2019
Medicx Media Solutions, the leading data-driven healthcare media analytics company, today announced two appointments to its senior leadership team. Mark…