Medicx Health, a SaaS based data solutions and analytics company focused on delivering hundreds of life science brands the best possible ROI on marketing…

Medicx Health, a SaaS based data solutions and analytics company focused on delivering hundreds of life science brands the best possible ROI on marketing…

Healthcare marketers are actively planning for 2023. Medicx Health is providing unique and valuable options for campaign execution in its 2023 proposals.…

Today, Medicx Health is launching Advanced ID Resolution (AIDRx), a new, unique and proprietary solution addressing the deprecation of 3rd party cookies for…

Medicx Health, today, announces the launch of AdLift Rx 3.0. The industry-leading offering includes several upgrades to its software-as-a-service (SaaS)…

Medicx Health promoted Virginia (Ginger) Evans to Senior Vice President of Account Management and Analytics. Virginia has been a key leader and contributor to…

Medicx Health today announced a partnership with MadHive, the enterprise software that powers modern media, to create a new privacy-compliant end-to-end OTT…

Today, Medicx Health announces the successful completion of its 2021 HIPAA Expert Determination for its campaign measurement platform, AdLift Rx.

As marketers, do you feel like your clients expect you to have all the answers? Do they look to you to figure out how to reach their target patients?

There is no doubt that having the right data is critical to the success of a campaign. Historically, marketers would contract with third-party vendors who…

Medicx Health today announces the launch of Medicx Profiler. With Medicx Profiler, pharmaceutical marketers will gain greater insight and clarity as to who…

Today, Medicx Health announced access to its patented and industry leading Micro-Neighborhood® audiences.

Medicx Health, today, announces several upgrades to its software-as-a-service (SaaS) measurement platform, AdLift Rx with the release of Version 2.

By now, you’ve probably heard us talk about AdLift Rx and the features associated with this platform. We are proud to announce AdLift Rx now has enhanced…

With planning season upon us, it is important to think about various aspects of your campaign. You need to think about identifying your target patients most…

Do you spend a lot of time thinking about HIPAA and patient privacy? Whether the answer is “yes” or “no”, it’s something every pharma marketer wants to make…

Successfully completes its 6th expert determination for a Risk Re-Identification Determination (RRID) Assessment of its Micro-Neighborhood® data and targeting…

As a brand manager, you want to understand the ROI of your marketing efforts.

TV habits have drastically changed over this past year, affecting not only how people view TV but also how TV advertising is bought.

Over the last few months, through our Medicx 101 series, we have taken you through two pillars of our targeting value proposition. Today we will be taking you…

In the past month we introduced a new offering that will help you understand your campaign performance. In this installment of our Medicx 101 series, we will…

Medicx Health proudly announces the launch of AdLift Rx, the new state-of-the-art media measurement platform that combines audience quality and post-campaign…

Medicx Media Solutions, a leading analytics driven healthcare marketing solutions company, announced today the company’s name change to Medicx Health and the…

Targeting the right patient does nothing if you are not targeting them through the right channels. Medicx has access to various channels to make sure your…

As a pharmaceutical company competing within a specialty therapeutic category, you need to reach the right healthcare professionals.

While it is critical to know which HCPs to target, it is equally as important to know HOW and WHERE to target them.

As a pharmaceutical marketer, it is critical for you to understand the dynamic trends in patients’ interactions with physicians and therapy selection.

In the first installment of our Medicx 101 series, we explained how we use our data and insights to find your target healthcare professionals (HCPs). While…

It is no secret that biopharma and health companies spend a lot of money targeting healthcare professionals (HCPs). An analysis conducted by JAMA found that in…

Today Medicx Media Solutions, an analytically driven healthcare marketing solutions company, announced their upgraded capabilities to target healthcare…

It’s no surprise that COVID-19 has changed the way people live. Routines have been adjusted, new norms are being created, and behaviors surrounding the way we…

Now, when helping people stay healthy is more important than ever, Medicx is also leveraging its unique data assets and patented hyperlocal segmentation…

As the industry prepares for new legislation in 2020, the privacy and compliance executive discusses transparency, the breadth of her role, and the gold…

Whether you have tested addressable TV, or you’re still sitting on the sidelines, growth projections show that it’s time to take addressability seriously.

Here are the questions to ask when you are considering having Medicx manage your campaign or are working with another audience partner who uses a different…

From the value of audience quality and the focus on measurability to award-winning chili and 90s music, we learn what’s on this Medicx executive’s mind.

The Medicx executive discusses the new team and company culture, his bullish outlook for 2020, and the fate of the lemurs of Madagascar.

With the first anniversary of the European Union's General Data Protection Regulation (GDPR) effective date in the rearview mirror, legislative ripples…

Medicx Media Solutions, the leading analytics-driven healthcare marketing solutions company, today announced that Scott Magnano joins the company as Chief…

We sat for a wide-ranging interview with Medicx CEO Michael Weintraub to discuss his career experiences with health data monetization, the right time to bet on…

Medicx Media Solutions, the leading data-driven healthcare media analytics company, today announced two appointments to its senior leadership team. Mark…