Digital Driven by Deeper Insights

Digital & Video

Powered by our patented Micro-Neighborhood® segmentation and targeting solutions, Medicx digital campaigns deliver a greater level of precision and efficiency. The process begins with a thorough understanding of your brand’s strategy and marketing objectives, which we then map to relevant custom audience segments. Then we follow a process of evaluation and optimization to ensure maximum campaign impact.

Let’s talk about how the Medicx edge can work for your brand.

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Why Use Medicx Digital & Video

A digital campaign should be the foundation to any brand’s marketing plan. Medicx’s Micro-Neighborhood® unique audience segmentation and targeting platform allows for the development of truly custom patient audience segments that enable digital campaigns to deliver a greater level of precision and efficiency, thereby eliminating significant waste and delivering superior audience quality.

Maximize Brand Reach

90% of the U.S. population is online, with 89% on mobile, 46% on desktop and 5% on tablet1

Most Time Spent

Over six hours per day, per person, the most of any channel2

Healthcare Focus

25% of Pharma digital budgets are spent on programmatic3

Benefits of Medicx Digital & Video

Micro-Neighborhood® Targeting

Patented hyper-local targeting platform that leverages our proprietary evidence-based and self-identified data at HIPAA-compliant geographic levels


Custom audiences enable brands to target the right patients at hyperlocal levels

Brand Safety

Messages delivered on premium inventory associated with recognized sites audited by 3rd party

Foundational Channel

Foundational to any campaign because of large amount time spent online by patients and caregivers

Case Study: Digital Display in Oncology/Rare Disease

A number of case studies are available including this one in which Medicx demonstrated how we deliver audience quality well above the national benchmark.


Medicx Micro-Neighborhood® Targeting Platform

Our patented, HIPAA-compliant targeting platform is the most granular, privacy-safe way to find YOUR target patients and HCPs by leveraging health data. This anonymized intelligence includes evidence-based data such as diagnoses, procedures, and prescriptions, as well as self-reported, and other data.

With Medicx, you reach hyperlocal areas where your patients and practitioners of interest are located, not merely a group of look-alikes who possibly have the condition of interest.



  • Regular third-party audit for risk re-identification determination assessments (RRID)
  • Data is managed in a closed, controlled environment
  • Access limited to personnel with extensive HIPAA and data security training

Exceptional Audience Quality

  • Optimize not only for online metrics, but also for audience quality
  • This metric is the natural outcome of our Micro-Neighborhood® targeting approach
  • Unique ability to identify true evidence of a health condition

Geography & Prevalence Based

  • 35M+ hyperlocal areas profiled across the U.S.
  • Define bespoke audience segments based on your brand’s objectives
  • Subject matter experts skilled in the applications of medical, procedure, and prescription codes to define custom audiences
Medicx Ad Specifications

Are you ready to start your campaign? Download our digital ad specs for easy reference.

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