In this webinar, Medicx and Madhive explored the potential of incorporating Over-the-Top (OTT) or Connected TV (CTV) into their mix, and address the Life Sciences’ primary concern: ensuring adherence to the stringent HIPAA regulations while tracking and measuring ad performance.
How pharma brand teams can harness the power of privacy-safe personalization for OTT/CTV
With streaming services offering more economical and content-filled options, the trend of reducing cable subscriptions is expected to accelerate. Brand managers must now consider this as a potential channel to add to their marketing strategy.
