With streaming services offering more economical and content-filled options, the trend of reducing cable subscriptions is expected to accelerate. Brand managers must now consider this as a potential channel to add to their marketing strategy.
Instead of relying on outdated cookies or the cumbersome management of first-party data, life sciences brand marketers should look to reliable, precise audience targeting enabled by multi-party data linking.
Most advertisers are only able to achieve audience match rates between 29% and 62%. And the reality is that cookie-based targeting and traditional consumer marketing don’t help pharma brands use their ad dollars as efficiently as they could.
Medicx Health’s Founder & CEO, Michael D. Weintraub, writes an open letter discussing the My Health, My Data Act as well as other emerging regulations and how it relates to Medicx’s Micro-Neighborhood® platform.
Today, the vast majority of U.S. consumers have connected TVs in their homes, which means connected and over-the-top TV (CTV and OTT) ads have become